The Belle, Bedrock Detroit’s latest multifamily property in the heart of Paradise Valley. Set within a beautifully restored Beaux-Arts building, The Belle brings together 1920s Detroit character and a modern, refined sensibility, creating a residential experience that feels both rooted in history and designed for downtown living today.

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Pophouse led the naming and brand design, along with the interiors for the tenant units, community spaces, and wayfinding systems. From thoughtfully designed studio, one and two bedroom apartments to refined finishes, soaring windows, custom cabinetry, quartz countertops, and in-unit laundry, every detail was shaped to honor the building’s legacy while supporting contemporary city life. Residents also enjoy access to a community lounge with kitchenette, private offices, secure entry, bike storage, and a location steps from some of Detroit’s best dining, shopping, and entertainment.