Masonite, the world’s largest manufacturer of residential doors, has partnered with Chameleon Power, the leading provider of photographic visualization technologies, to create a visualization tool to help customers with door selections. The visualization tools were on display at the recent International Builders Show in Orlando.

Chameleon Power created a combination VR and mobile app to allow users to define style and preferences using the iPad, and then view and select doors within the 3D/VR app. Users can choose from the full selection of Masonite doors, select different types, styles, colors and sizes, to help find a door that perfectly suits their needs.

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Masonite uses a lifestyle and interest quiz to profile customers, then offers a targeted selection of products that matches the customer’s profile. The Chameleon VR and iPad app tools allow the customer to view their choices within photo-realistic outcomes.

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The tools can be deployed on mobile devices, VR-enabled computers and on large screen, web-based kiosks in sales centers and online.

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